As you’ve probably noticed, we often talk about the importance of making your book look as good on the outside as it is on the inside. This involves choosing the right format, writing a good blurb, choosing appropriate fonts, and of course, designing a great cover. Self-publishing is so reliant on self-promotion that you can’t…
Is SEO for Authors? A lot of authors think writing a book is the hard part. Now, don’t get us wrong – writing is hard – but at least you are a writer. Once you’ve written, you’re going to have to get found. Or rather, in today’s over-saturated internet climate, you have to actively make people find you. We’ve…
If you’ve been even remotely interested in books for any significant length of time, you’ve probably heard of the International Standard Book Number, or ISBN. But what is an ISBN? We get a lot of questions about this from our users, so in this blog post we’re going to examine these inconspicuous bar codes in…
The Challenge of Designing a Book Cover It’s hard to underestimate the importance of a well-designed book cover, as we’ve covered in several of our book marketing articles. Unfortunately, cover design is an aspect of self-publishing a book that many authors struggle with. Some people deal with this problem by hiring a graphic designer to…
Self-publishing essentially means being your own editor, designer, typographer and marketer – not to mention the fact that you also have to write your book. As such, you’re going to be wearing many hats, most of which you probably haven’t worn before. For a lot of first-time authors, this can feel a bit overwhelming. After all, how…
Why Are Blurbs so Important? If you’ve managed to entice a potential reader to pick up your book (or look at your book’s page in an online bookstore) thanks to a genius title or an eye-catching cover, the hardest part is over. The blurb is usually the third aspect of your book that a potential…
Getting your book reviewed by a dedicated reviewer is a major marketing milestone when it comes to promoting your book. The legitimacy gained from a good review can do wonders for your sales, so it’s definitely worth putting some effort into tracking down online book reviewers you like and asking them to review your book….
Paperback vs Hardcover vs E-Book Even if you’re not even remotely interested in books (which we assume you are, considering you’re on a self-publishing website), you’re probably familiar with these three terms and what they mean. Paperbacks, hardcovers, and e-books are by far the most common formats in the publishing world today. As such, we’ve…
In our second guest article, self-published author Scott Gilmore shares his personal tips and tricks to help you promote your book online. You can read more about Scott and his book at the end of the article. How to Promote Your Book Online As an independently published author, the notion of having to promote your…
Self-Publishing Tips That May Not Be Entirely Self-Evident Self-publishing is still a relatively new phenomenon in the grand scheme of things, and as such, there are still thousands of writers out there trying to “crack the code” and figure out all the best practices. While this is undoubtedly frustrating for some, the current state of…
